1. Introduction
In the long history of Italian fashion, Fendi is like a monument that has stood for a century. In 2025, the brand ushered in its centenary celebration. The third-generation heir Silvia Venturini Fendi, with a unique perspective, led Fendi to be able to easily balance inheritance and innovation, and continued the family legend.
2. Family foundation and female power
1. Origin and inheritance
- Fendi was founded by Adele Casagrande in Rome in 1925, and later co-operated with Edoardo Fendi.
- The five Fendi sisters joined the family business in 1946, laying the foundation for the brand’s female-dominated genes.
- In 1965, Karl Lagerfeld joined, starting a 54-year collaboration that pushed Fendi to the international stage.
2. Innovation from a female perspective
- Silvia Venturini Fendi has been immersed in the family workshop since she was a child and is well versed in the essence of the brand.
- She emphasizes the tenacity and creativity of women in the fashion industry, and believes that “the female perspective makes Fendi more courageous to break through boundaries.”
3. Design Concept and Aesthetic Philosophy
1. Inheritance and Innovation
- Silvia believes that Fendi’s future is always closely linked to the past, and the brand is good at using history to nourish innovation.
- She advocates “new in the old”, giving new meaning to classic elements, such as the continuous evolution of Baguette and Peekaboo bags.
2. The fusion of family and emotion
- During the epidemic, Silvia lived with three generations of her family and deeply experienced the intergenerational transmission of values and tastes.
- She incorporates family memories into her designs, such as using the dowry passed down from mother to daughter as inspiration to create clothing with emotional warmth.
3. Roman spirit and world vision
- Silvia used Rome as a source of inspiration and emphasized the shaping of the brand’s aesthetics by the city’s diverse history.
- She believes that Fendi is not only a symbol of craftsmanship, but also a model of using the past to communicate with the future.
4. Centennial Celebration and Representative Works
1. Commemorative Series
- The Centennial Show combines classic silhouettes from the 1920s to the 1980s with modern craftsmanship to showcase Fendi’s timeless fashion.
- Classic bags such as Baguette, Peekaboo, and Spy Bag all made their debut, highlighting the brand’s iconic design.
2. Innovative Materials and Craftsmanship
- The new generation of Peekaboo uses soft leather and new proportions, while Baguette has a double-layer design that can be worn cross-body, combining practicality and beauty.
- Pure leather shopping bags and metal-free embroidered bags embody the perfect combination of minimalism and craftsmanship.
5. Family collaboration and intergenerational dialogue
- Silvia works closely with her daughter Delfina Delettrez Fendi, who designs jewelry for the brand and continues the family’s creative bloodline.
- She attaches great importance to dialogue with the younger generation, believing that “real suggestions and different voices make design more vital.”
6. The contemporary significance of the Fendi spirit
- Silvia emphasizes that true Fendi works should stand the test of time and become classics that can be passed down.
- She pursues “emotional resonance” design, so that each work can touch people’s hearts, rather than just chasing trends.
Fendi’s century is a story of family, women, innovation and inheritance. Silvia Venturini Fendi injects new vitality into the brand with a gentle and firm touch. She interprets the true meaning of fashion through dialogues from generation to generation – let beauty and emotion flow through time and become eternal classics.
